modified logo

I recently had a local Hispanic church contact me about "updating" their logo. With a little hesitancy, I agreed to take a look at it. As it turns out, it was a color copy of a hand-illustrated logo that someone in their church had done. Thankfully, they finally asked me what I thought of their original logo, and I gave them some suggestions, which they readily accepted. So, in the end, I'm very happy with the logo, but they wanted to keep the dove from the original version even though I offered a half dozen other variations of it. Anyway, here it is. Your thoughts?

ecu campaign

Okay, many of you have been asking about the campaign for East Carolina University that I mentioned a few months back. Well, if all goes well, it will be completed this coming week. It has been a great honor and privilege to do this. I was told that the Director of Marketing for ECU recently saw one of my pieces and commented to the department chair how much he thought of it and complimented the designer!! That's me!

So, I'm really excited to see if this opens up new opps at ECU with other departments or something. so we'll just have to wait and see. But once I get everything finished, I'll upload a featured section to the main site and post the update here on the blog.

Also, I ran into a VP from a local ad agency this week...he said he had been on my site recently looking at my work. Don't know about you, but knowing that some guys from another agency are checking my work made me feel quite good!

i heart atypical church clients

I have some of the best clients in the world! I really love working with the churches that I do because none of them take a typical approach to things and they like to push the envelope as much as we can together. I'm really excited about the new ad I just did for Reimage Church that is going to be in The Pirate Preview (a pre-release newspaper for ECU's The East Carolinian). This paper goes to every incoming freshman/grad student/xfer student (and maybe returning students). Anyway, I've seen other church ads in there, and we knew we didn't want to take the expected approach. So, thanks to Brian Maciaszek, aka Assistant Sthlye Director, this is the result:

mac virus

happy birthday buddy

Luke turned 6 yesterday! With all the challenges of parenthood, it's still amazing to watch them grow up.

it's hot

I know this isn't AZ or anything, but seriously...

june 1 has passed

Finally. I haven't slept as well in a long time as I did this past Sunday night.

For the last few months, I've had the great privilege of working with a phenomenal team of people from one of my church clients. We had a simple task at first: assess the efficiency and effectiveness of all communication strategies for the church. What began as a simple process soon uncovered the reality that there was much more to be done. After months of research, prep, implementation, and more, Faith & Victory Church has undergone a complete identity makeover that is well beyond just a new logo and look.

This is part of a complete shift in look, style and culture. Adaptive Design provided style direction and implementation in each of these areas: branding and identity development, print management, interior & exterior signage, website development, stage design, lighting design, technical equipment for production and overall communication strategies. June 1 was the launch date, but we are unveiling new elements each week for the next several weeks. These are exciting times for the church congregation.

Faith & Victory Church is now Reimage Church. To read the story, visit FVC's old site.