Monday, March 31, 2008

i need your feedback

Okay, everyone, I need your help. Actually, a client of mine needs your help. I'm working on a logo for Crutchfield Photography. We've narrowed the logo down to a couple of options and we'll be choosing final colors this week. However, she's having a hard time choosing which logo to go with and she has agreed to let me seek feedback from you, my readers. So, below are the final logo concepts in b/w only. Please drop a comment to let me know which you prefer and why. Thanks!

Thursday, March 20, 2008

new logo + ecu

Logos can be so tricky sometimes. My problem is that I just when I think I've finished it, in a day or two, I want to go back and do more b/c I feel it's just not quite finished. So, I spend extra time playing with little details that most people may never notice. But, hey, if perfectionism in design is my curse, so be it, right. It ensures that my clients end up with a design they (and I) are happy with. Sometimes I go back to the previously "unfinished" state and realize it's fine just like it is, and sometimes, the adjustments are exactly what's needed.

Such is the case with a logo I've just finished for my friend, Chris Wilcox, who is developing a media internship program, titled "Emerge" at his church in Conway AR. We thought the logo was finished, but I just couldn't resist. What resulted was something he and I both knew was the "finished" version. Let me know what you think:




Several of you have asked about the East Carolina University deal. Well, I'm happy to say that I signed a contract this week with ECU to develop a multi-week promotional campaign that will target every incoming freshmen & xfer student for the Fall '08 semester, along with their families and some of the school faculty. ECU puts on six weeks of academic, social and cultural events the first few weeks of school to help new students integrate into the ECU culture of college life. The campaign I've been asked to develop is to not just inform them of these events but to market these events in such a way that students eagerly desire to be part of these Weeks of Welcome.

I'll show more as the project develops, but the campaign theme I proposed has already been approved, and this opening has already led to some other work for the school, so we'll see just how far this rabbit hole goes, I guess.

Friday, March 7, 2008

this is so much better

Okay, everyone. Adaptive Design v3.1 is now live! I just have to update the look-and-feel of the blog to match, but please let me know what you think.

adaptive-design.com

Thursday, March 6, 2008

what will it be?

Wow, two days in a row! I know I'll make BMac happy and finally get him off my back.

Anyway, as I'm working on a new display method for my site's portfolio section, (which, by the way, is rockin'), I couldn't help but wonder what the next major design trend would be. Simply put, I think by now almost everyone with an internet connection has seen the "reflection" technique made so popular by Apple. I was in the post office today, and there on there posters hanging up was the reflection method. It's everywhere. It's even on my stuff now. And even though it really makes things look great and adds such a depth to a visual presentation, what will be next that will so dramatically shape the design world as we know it?

I guess we'll have to wait and see, and then I, like so many others, will most likely jump on the bandwagon and use it.

Anyway, that should give you a precursor of what to expect in the version 3.1

Wednesday, March 5, 2008

never satisfied!?

Why is it that as a designer, I'm never satisfied with my work: Well, sometimes I am, but when it comes to my own stuff, I can never make myself happy. Case in point: when I launched my new site, I was ready to change/modify it within a week. I feel that it doesn't fully showcase what I can do, but I also don't want to be an over-hyped site. Anyway, I ordered new biz cards to reflect the new look and even did a cool trick called "spot varnish" - if you want to see it, ask me for a card. Anyway, I got them in after weeks of waiting. I'm already planning my next card and will likely order them soon to replace the ones I just got!

As content as I am with so many other things, I have the hardest time being content with designs for myself. Maybe it's because I realize that I'm capable of so much more and that I probably rushed through some things just to get them done. Who knows...

Be ready for adaptive-design.com v3.1 very soon though.

On a completely separate note, I have had some great jobs recently, so I'll be posting their stuff, and I just landed a major contract, at least to me, for a department of East Carolina University!! I have the privilege of developing a campaign that is targeting every incoming freshman and transfer student for the Fall '08 semester! I'm so stoked. I'll keep you updated on that as the project moves forward.

Just remember, you're always one relationship away from success!